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She is the founder of City Shapers and co-founder of Invisible Creatives, after leading the Cannes Lions Creativity Festival brand strategy for 8 years.
ENGLISH: She is the founder of City Shapers and co-founder of Invisible Creatives, after leading the Cannes Lions Creativity Festival brand strategy for 8 years. She founded the See It Be It initiative and the launch of The Glass Lion: The Lion for Change award. She is also behind the Cannes Chimenea and Vaccinated the World programs. Author of two books: "City Shapers London" and "Game Changers: The Evolution of Advertising," published by Taschen in 2013. She is a frequent speaker on topics such as inclusion in the industry and the value of creativity.
That night, we reminisced about anecdotes from Cannes and toasted to the changes the industry has undergone in the last 20 years in terms of gender equality. We discussed why "Mesas" has been the most challenging project of her career.
We talked about her book, City Shapers, and how she has created a legacy that is changing the culture of a city by seeking inspirational voices. We explored the passion for curiosity and its connection to her work as a curator, as well as the stories that have inspired her the most.
We discussed her entrepreneurial vision for the future and ended by talking about the idea and importance behind her initiative for women: See It Be It.
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Español: Hoy es fundadora de City Shapers y cofundadora de Invisible Creatives, después de liderar durante 8 años la estrategia de marca del Festival de Creatividad Cannes Lions. Es fundadora de la iniciativa See It Be It y del lanzamiento del premio The Glass Lion: The Lion for Change. También de los programas Cannes Chimenea y Vaccinated the World. Es autora de dos libros: City Shapers London, y Game Changers: The Evolution of Advertising; publicado por Taschen en 2013. También es oradora habitual de temas como inclusión en la industria y el valor de la creatividad.
Esa noche recordamos anécdotas de Cannes y brindamos por los cambios que ha atravesado la industria en los últimos 20 años en cuanto a la igualdad de género.
Conversamos acerca de por qué “Mesas” ha sido el proyecto con más desafío de su carrera.
Hablamos de su libro City Shapers y como ha creado un legado que está cambiando la cultura de una ciudad en base a la búsqueda de voces inspiradoras.
Exploramos la pasión de la curiosidad y su conexión con su trabajo como curadora, además de las historias que más la inspiraron.
Platicamos de la visión de su emprendimiento en el futuro y terminamos hablando de la idea y la importancia detrás de su iniciativa para las mujeres: See it Be it.
Visítanos en https://www.elmartinez.net/ y suscríbete en Spotify, Apple Podcasts o donde lo estés oyendo ahora. Síguenos en FB o IG @elmartinezpodcast.
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