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Executive Creative Director at FCB Chicago, after serving as the Executive Creative Director at Dentsu Health.
ENGLISH: He is the Executive Creative Director at FCB Chicago, after serving as the Executive Creative Director at Dentsu Health. In 2022, he was named the number one creative director by The One Club for Creativity, and the second most creative person in the world by Cannes Lions The Drum. He won 3 Grand Prix awards and more than thirty Lions. Before joining Dentsu, he led Área 23 to become the Agency of the Year at the Lions Health.
That night, we began by reminiscing about celebrated victories at Cannes.
We explored the creative process behind the award-winning "Scrolling Therapy" idea, which won the Pharma Grand Prix. It showcased how an artificial intelligence app allowed people with Parkinson's to practice facial therapy while browsing social media.
We delved into his professional journey and his transition from the healthcare industry to FCB Chicago. We discussed exemplary cases that combined pharmaceutical science, technology, and gamification, such as Lil Sugar and the use of rap to raise awareness about hidden sugars in food.
We also talked about the significance of art direction in advertising, beyond aesthetics, and how the advertising industry can serve as a platform for artists to gain recognition.
Additionally, we engaged in a conversation about the pros and cons of artificial intelligence and its role as a tool in the creative process for artists.
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ESPAÑOL: Él es Director Creativo Ejecutivo en FCB Chicago después de ser Director Creativo Ejecutivo de Dentsu Health. En 2022 fue nombrado el director creativo número uno por The One Club for Creativity, y el segundo creativo del mundo por Cannes Lions The Drum. Ganó 3 Grand Prix y más de treinta Leones. Antes de llegar a Dentsu, llevó a Área 23 a ser la Agencia del Año en los Lions Health.
Esa noche, comenzamos recordando memorias de victorias celebradas en Cannes.
Exploramos el proceso creativo de la idea "Scrolling Therapy" ganadora del Pharma Grand Prix, y como una app con inteligencia artificial permitía a personas con Parkinson practicar terapia facial mientras navegaban por las redes sociales.
Exploramos su trayectoria profesional y su transición de la industria de la salud a FCB Chicago. Discutimos casos ejemplares que combinaban la ciencia farmacéutica, la tecnología y la gamificación, como Lil Sugar y el uso del rap para concienciar sobre el azúcar oculto en los alimentos.
Hablamos sobre la importancia de la dirección de arte en la publicidad, más allá de la estética, y cómo la industria publicitaria puede ser un lugar para que los artistas ganen reconocimiento.
Además, conversamos sobre los pros y contras de la inteligencia artificial y su papel como herramienta en el proceso creativo de los artistas.
Visítanos en https://www.elmartinez.net/ y suscríbete en Spotify, Apple Podcasts o donde lo estés oyendo ahora. Síguenos en FB o IG @elmartinezpodcast.
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